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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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NRS data uncovers a rise in Britain's middle class
A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Ipsos Research Highlights - February 2016
Ipsos's research highlights for February 2016 features our latest survey of industry captains; trust (and lack of) in professions; and the global addiction to smartphones.
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Research-live interviews Ben Page, CEO of Ipsos
Talking to Research-live, Ben Page discusses - among other topics - media convergence, our tendency to overestimate short-term change, and why big data is like teenage sex.
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Who is stepping up in the 'retirement revolution'?
New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.
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Response to the interim findings of the BPC polling inquiry
Statement by Ben Page on the interim findings of the British Polling Council inquiry into the 2015 General Election polls.
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Preparing for later life; working longer and saving more
This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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Ipsos Research Highlights - December 2015
In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.