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Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns
Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
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Launch of Ipsos Global Influentials
We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
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Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders
When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).
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Beyond the Bubble: The Ipsos Autumn Budget Briefing
This is your opportunity to gain a deeper understanding of what the Chancellor's upcoming announcement could mean for you.
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Reputation, Risk and Resilience: It’s Time to Rethink Crisis and Reimagine Risk
Join us on 18 November for an insightful conversation with internationally renowned risk and crisis communications expert Rod Cartwright.
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30 years on, the public are split on whether the Civil Service adheres to the Nolan principles
Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.
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Wellness in the Age of AI
Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
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Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister
Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.