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Reuters/Ipsos March Political Monitor
One week before the Budget, the full impact of the economic situation is hitting the public.
Half think their personal financial situation will get worse, two in three now think the recession will take more than three years to recover from.
Majority think the government is making the wrong decisions about where to cut spending and Conservative lead over Labour on best economic policies has fallen.
Despite increasing economic concern, Labour making no gains on voting intention. -
The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.
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Public support for a deposit refund scheme on drinks containers is strong
An Ipsos survey for the Campaign to Protect Rural England (CPRE) found that public support for a deposit refund scheme on drinks containers is strong.
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SNP Spring Party Conference 2011: an Ipsos Briefing Pack
The SNP meets for its spring party conference this weekend, just a few weeks before embarking on its campaign to win an unprecedented second term in government. Ipsos has produced a briefing pack which charts the party's polling performance and highlights the key issues that will dominate this year's Holyrood election campaign.
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Buying into it - making the consumer case for low-carbon
New research by Ipsos for the CBI shows that if manufacturers, government and retailers want to increase takeup of low carbon products which can help tackle climate change, they will need to talk in terms of 'energy efficiency' and demonstrate how low carbon can help reduce the running costs of products.
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Bringing localism to life
On the eve of the final Committee debate on the Localism Bill in the House of Commons, Civic Voice and Ipsos have today published a new report that examines the key opportunities and concerns of the potential new law.
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A guide to the alternative vote
Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.
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Gender Equality Poll for International Women's Day
This survey of UK adults, conducted by Ipsos on behalf of EQUALS - a coalition of agencies including ActionAid, Amnesty International, the Fawcett Society and Women's Aid - reveals significant levels of inequality that still exist between men and women in the UK.
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How to Navigate the Celebrity Endorsement Minefield
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.