Search
-
Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
-
The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
-
Voters resigned to tax rises, despite Labour and Conservative pledges
New polling from Ipsos, conducted in partnership with the Financial Times, has revealed that a majority of voters expect tax rises following the upcoming election, no matter which party wins on July 4th.
-
FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.
-
Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
-
Two thirds of Britons lack confidence that Conservatives have good long term economic plan for Britain
Only one in five are confident that the Conservatives have a good long-term economic plan for Britain, the lowest figure since Rishi Sunak became Prime Minister
-
Labour lead on economy and public services as Conservative share falls to record low
The Conservatives’ share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.
-
Ipsos research explores public perceptions towards proposed gambling financial risk checks
The survey explored public response to the financial risk checks proposed in a recent White Paper, finding broad support, with some concern for privacy and effectiveness.