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Ipsos Research Highlights - August 2016
Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.
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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
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A tipping point for banking?
Following the recent Open Banking reforms announced by the Competition and Markets Authority, Callum Watling writes about how new technologies are reshaping the banking landscape and changing the way consumers interact with money.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Online Control in the era of Ad Blocking
Ipsos was engaged by Facebook to conduct multi-method, multi-market research to understand more about ad blocking and personalisation expectations among consumers.
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Counting the cost of Brexit: How should Financial Services adapt to post-referendum Britain?
Paul Stamper, head of Financial Services, Ipsos, analyses our recent polling on consumer confidence after the Brexit vote and looks at what financial institutions can do to weather the post-referendum storm.
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Reactions to Brexit across 16 countries
A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU.
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Audience Measurement in the Data Age
In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.
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One in ten delay big spending decision post referendum
One in ten consumers have opted to delay or abandon a big spending decision because of the EU referendum result, a survey by Ipsos for the Telegraph has found.
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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.