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Public attitudes towards spending cuts - have we reached a tipping point?
Sara Davidson writes for Scottish Policy Now on what latest survey data tells us about attitudes to austerity.
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Where does Labour go from here?
In a guest blog, David Cowling ponders on what the polls tell us about the Labour Party under Jeremy Corbyn.
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In conversation with... Ben Page
Ben Page is the guest interviewee in the latest podcast from the Centre for Public Impact on the reform of public services.
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Perceptions are not reality: what the world gets wrong
The Ipsos 2016 Perils of Perception survey highlights how wrong the public across 40 countries and districts are about key global issues and features of the population in their country.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, continues to explore trends in millennials' current payment behaviour and how millennials see payments operating in the future.
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Applied Thinking: Plunge
How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
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Ipsos Views - Black Friday: The story so far
Tim Denison of Ipsos Retail Performance takes us on a tour of the history of Black Friday, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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Britons believe Clinton will win US Presidency
Britons, along with most citizens around the world, believe Hillary Clinton will win the upcoming U.S. presidential election, new global research from Ipsos finds.