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The Observer Election Research - Poll 1
MORI's first election special research for the Observer and Sunday Mirror demonstrates the importance that turnout could have in the general election on 5th May. In this research, conducted on 7-9 April, 61% of the electorate say they are absolutely certain to vote — this is the highest figure measured by MORI since this question was first regularly asked in November 2002. Crucially, during this time, many more Labour supporters told us they were certain to vote, compared with the weekend before, which means that at present Labour have a comfortable lead over the Conservatives.
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Scottish Politics January-April 2005
Westminster and Holyrood Voting Intention Survey conducted for Scottish Television's Politics Now from 26 January-5 April 2005.
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A Shock To The System
MORI's first poll of the General Election, published in the Financial Times on the day the election was called from fieldwork the previous weekend caused a shock to the system, as there was a warning in it for all three major political parties. For the record, Populus in the Times had Conservatives at 35%, Labour at 37%, Lib Dems at 19% and others at 9%. NOP in the Independent had Conservatives at 33%, Labour at 36%, Lib Dems at 21% and others at 10%. ICM in the Guardian had Conservatives at 34%, Labour at 37%, Lib Dems at 21% and others at 8%.
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Attitudes To Tenure
In a recent survey by MORI Social Research Institute for the National Housing Federation, a representative sample of adults aged 15+ in Great Britain were asked the extent to which they agree or disagree with a series of 12 statements about attitudes towards tenure, both social renting and owner-occupation. In addition, those aged under 25 were asked two questions about wanting and being able to buy a home of their own in the future.
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Strong Support For Local GP Surgeries
A new MORI survey for the British Medical Association (BMA) reveals the strength of the UK public's support for local GP surgeries. Three quarters (75%) of the public agree their local GP surgery is more important to them than having access to a variety of health services in walk-in centres in public buildings.
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Electoral Volatility
Electoral volatility and low turnout are plaguing politicians, pundits and pollsters as the 'real' election is about to begin. With voting day just a month from Thursday, reports of huge differences between one poll and another based on the 'gap' or 'lead' between Labour and the Conservatives disguises small changes between one poll's findings and another. But comparing the same organisation's polls over time, it is clear that public opinion is moving towards the Conservatives.