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Primary Consumer Sentiment Index up for first time since June
According to the latest figures from the Thomson Reuters/ Ipsos Primary Consumer Sentiment Index (PCSI) consumer confidence appears to have rebounded after a two month decline
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Lloyds Spending Power Report July 2015
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18-75.
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Ipsos Research Highlights - August 2015
Ipsos's research highlights for August includes public attitudes to the Green Belt, immigration, how brands can be heard in a world of media overload and whether or not the public think we should expand our airport capacity.
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Primary Consumer Sentiment Index down for second consecutive month
For the second month in a row the latest Thomson Rueters/ Ipsos Primary Consumer Sentiment Index (PCSI) for August shows consumer confidence down slightly by 2 points from July and 3.7 points since June. The August figure stands at 52.2 compared to 54.2 in July.
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Lloyds Spending Power Report June 2015
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18-75.
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The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.
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Ipsos Research Highlights - July 2015
Find all the latest Ipsos social and market research for the last month collated here in one easily accessible document. This month we have been reflecting in particular on how much, and how little, things have changed since 1975, as part of Ipsos' 40th anniversary.