Ipsos Research Highlights - August 2015
If you’re at work – a lot of us still are – rather than on a beach or far away – here’s our latest round up of published polls. We report global attitudes to immigration – and find that the British, who put it as the number one problem facing the country, are rather less negative about it than people in many other countries.
We look at what makes beautiful places to live, and in the same vein, what we think about building on the Green Belt , and whether or not the public think we should expand our airport capacity.
In a world where more of us than ever are transfixed by screens, with ever shorter attention spans, we show how brands can capture consumers’ attention.
As well as all this, we have the popularity of George Osborne, who is catching up with Boris Johnson in the race to succeed David Cameron before 2020, and we look at what the public think of the candidates to lead the Labour party (don’t hold your breath).
We look at parents, their kids and alcohol, and just how wrong most people are about money, in our latest Perils of Perception analysis.
Finally we’d like to invite you to the first of our autumn events on Generation Z – the generation now entering adulthood and how different they are from preceding generations. I hope to see you there on September the 24th.
All best, Ben Page Chief Executive, Ipsos
