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Will this be the social media election?
Will this be the social media election? Michael Granleese explores the relationship between politicians and the media.
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Lloyds Spending Power Report
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18-75.
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Energy policy after the General Election
Antonia Dickman, Joint Head of Environment Research and Stefan Durkacz, Research Manager discuss energy consumers' priorities and the implications for policy makers after the next General Election.
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Public culture in Britain is biased against business and most politicians don't understand business
Over half of British adults don't trust business leaders, so businesses must above all else, act with honesty and integrity says Andrew Croll of Ipsos Loyalty.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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Alcohol Purchasing - The Consumer Perspective Infographic
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
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Lloyds Spending Power Report
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18 - 75.
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Delivering great customer experiences: three steps to business transformation
Britain’s businesses leaders believe it is time to raise their game in delivering a great service experience to their customers. But what should they be doing to make a difference? Giving their employees the stories and tools to really make a difference for customers, says Matthew Chatterton of Ipsos Loyalty.
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Travellers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor's latest TripBarometer study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels
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Ipsos Connect Tech Tracker Q1 2015
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.