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Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.
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UK Public Attitudes Towards Big Business
An Ipsos survey for Interserve investigated public attitudes towards Big Businesses, defined as companies and organisations that employ at least 1,000 people in the United Kingdom.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world
Research carried out by Ipsos for PayPal, which investigated the mobile shopping habits of more than 17,500 consumers in 22 countries, reveals insights on mobile shopping behaviour, barriers and growth markets.
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Consumers vote with their feet on corporate tax avoidance
Ipsos's latest Sustainable Business Monitor finds that the public are prepared to take action against companies who don't behave responsibly, especially in the case of tax avoidance.
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Captains of Industry continue to view a Conservative Government as good for business
The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.
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Captains of Industry believe honesty and integrity come first in business
The new Ipsos Captains of Industry survey reveals that 81% of business leaders view honesty and integrity as an extremely important value when judging a company.
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Captains of Industry support Britain being in the EU
The new Ipsos Captains of Industry survey shows that although 45% of Captains want to return to being part of an economic community, without political links, just 1% would be happy to leave the EU all together.