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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
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Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
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Diet and climate change
Chatham House commissioned Ipsos to carry out a survey in 12 countries to investigate attitudes to meat and dairy consumption in regards to climate change.
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Ipsos study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
Research carried out by Ipsos for PayPal provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
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Making Real Time The Right Time
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.
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Defined Contribution Pensions survey
On behalf of Hargreaves Lansdown, Ipsos interviewed 45-65 year olds about their defined contributions pensions.
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What has the recession done to the British workplace?
As we climb out of one of the deepest recessions the country has seen, Jonathan Nicholls, head of Employee Research, has been looking at how the recession has changed the workplace.
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Personal Financial Circumstances - Trend
Q Do you think that your personal financial circumstances will improve, get worse or stay the same over the next few months?
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Britain's banks are starting to mend their reputations
Chris O'Brien looks at personal finance journalists' rising expectations for the retail banking sector.