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Exercise The Mind Over The Body
Employer provided home PC perceived as a better employee perk than health club membership
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Times 2001 Campaign Polls Wave 1
MORI's first weekly poll for The Times of the 2001 election campaign
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Tony's Army
Four years ago some four million people, one elector in ten, enlisted in Tony's Army, saying that they supported the Labour Party and that they encouraged others to vote Labour without being asked. Only a quarter as many were canvassing others on behalf of John Major's Conservative Party.
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South East Top For Internet And Phone Banking
But only minority happy to give up visiting their local branch
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Read The Shares, Not The Gap
Two polls, both by NOP, are the first out of the gate in the general election. We can draw some lessons from how they are reported.
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General Election 2001
Opinion polls measure the electorate's intentions in votes, not in seats. We can — if nothing goes wrong — measure voting intention percentages directly, and would hope to be accurate within our margins of error. But projecting the number of seats that a given share of the votes would give, although it produces a better headline, involves much greater uncertainties, and we rarely have the information we need to produce such figures with anything approaching precision.