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Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Ipsos expands its media and audience measurement expertise
Ipsos welcomes Dan Wong-Chi-Man alongside new acquisitions as it strengthens its media and audience measurement expertise.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Ipsos Veracity Index 2020
Nurses, doctors and engineers are the most trusted professions in the Ipsos Veracity Index 2020, while politicians, government ministers and advertising executives are least trusted. Three quarters of Britons trust care home workers and home delivery drivers.
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2020 Young People and Gambling Survey
The Gambling Commission’s annual study, produced by Ipsos, examining trends in gambling participation among young people in England and Scotland is published today.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Public supports government intervention on diet, health and advertising
The public think we, as individuals, have the most responsibility for ensuring we lead healthy lives