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Three in four Britons expect the economy to worsen in the next 12 months
Economic Optimism has only ever been this low in March this year, July 2008 and January 1980
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Conservative party image weakens with lowest score since 2011 on being seen as ‘fit to govern’
Voting Intention: CON 30% (-3), LAB 41% (+2), LDs 15% (+3).
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Beyond Omnichannel To Convergent Commerce Ecosystems
Integrating retail into consumers’ everyday lives
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Labour extends lead over Conservatives as most trusted to address cost of living
37% trust Labour most to "reduce you and your family's cost of living" compared to 22% who trust the Conservatives most.
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Volvo Sustainability Campaigns: Making Magnificent Advertising, Not Wallpaper
Effective sustainability communication that inspires without losing sight of the brand.
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12 points to….? What Britons think about the UK’s Eurovision chances
Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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London maintains top “city brand” ranking from 2020 to 2022 - Paris rises to second and Sydney lands in third
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities.
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.