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Ipsos Tech Tracker
From 2012 until 2020, the Tech Tracker provided bi-annual face-to-face monitoring of device ownership and usage in Britain, as well as general attitudes toward technology and technology companies/policies.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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75 years of the NHS - Thriving or Surviving?
This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.
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Britons worry about inequality but put equal opportunities before equal outcomes
New global Ipsos research for the Fairness Foundation - the 2023 Ipsos Equalities Index.
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World Refugee Day 2023: Despite a decline in support for refugees since 2022, support for the principle of refuge remains high
New global research by Ipsos reveals that on average three in four adults support the principle of giving refuge to people escaping war or persecution.
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Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
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Pan UK Broadcaster Climate Research
Research for 6 UK broadcasters reveals key insights into the role broadcasters can play in inspiring audiences to make changes to tackle climate change and biodiversity loss.
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Sustainable Fashion and Textile Policy: Aligning Public Opinion with Industry Actions for a Greener Future
A while ago, WRAP released a report on textile policy options accompanied by a cost-benefit analysis, providing detailed insights into measures that can be taken towards a more sustainable future. Recent Ipsos data has highlighted the level of public concern regarding the environmental impact of the textile industry, reinforcing the significance of WRAP's report and the need for action towards a more sustainable future.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.