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Perceptions of businesses’ focus on economic challenges vs climate change
A new Ipsos survey commissioned by Mars reveals how the public views the balance business needs to strike between addressing economic challenges and tackling climate change.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Dissatisfaction with government on immigration at highest level since 2015
Two-thirds of the public are dissatisfied with the way the Government is dealing with immigration, according to the Immigration Attitudes Tracker from Ipsos and British Future.
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What does the NHS Adult Inpatient Survey tell us about patient experiences, in the context of increased waiting times?
Molly Dawson looks at results from the 2022 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission. The data tells us that overall experience remains generally positive but is deteriorating across several areas, in particular waiting times, and there continues to be stark differences in experiences between patient groups…
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Public unimpressed with the Scottish Government’s record on the economy, but aren’t convinced Labour would do better
The latest Scottish Political Pulse from Ipsos shows that all of Scotland's political leaders receive a negative net rating from the public.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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A Woman's Worth: How better portrayal is good for business
It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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