Rachel Reeves, Angela Rayner and David Lammy highest profile Cabinet Members not including Keir Starmer

Ipsos UK has released the findings of its latest Political Pulse survey, shedding light on public awareness of prominent figures in the UK Cabinet and Shadow Cabinet. The survey, conducted online among 1,139 British adults aged 18+ between November 8-11, 2024, reveals varying levels of recognition for government and opposition members.

Cabinet 

• Rachel Reeves leads in public awareness among the Cabinet, with half of Britons (48%) reporting having seen, read, or heard something about the Chancellor recently.  
• Angela Rayner (36%) and David Lammy (35%) follow, indicating strong public visibility for the Deputy Leader and Foreign Secretary, respectively. 
• Other notable Shadow Cabinet members, including Ed Miliband (27%), Yvette Cooper (26%), and Wes Streeting (26%), also register significant levels of public awareness.

Shadow cabinet

The public were also asked which members of the shadow cabinet, not including Kemi Badenoch, they remembered seeing, reading or hearing something about in the past couple of weeks.

• Priti Patel and Robert Jenrick share the top spot with similar levels of recognition (32% and 31% respectively).
• Mel Stride (15%) and Laura Trott (12%) also achieve double-digit awareness, while other Shadow Cabinet members have lower levels of public recognition.

Ipsos Director of Politics Keiran Pedley said of the findings:

These findings show a greater depth of familiarity with Labour government ministers than Conservative shadow cabinet members. Rachel Reeves, Angela Rayner and David Lammy are the ministers that currently stand out most in the public’s mind, suggesting that perceptions of them will at least be somewhat important in how the government is judged in the immediate term.

Technical note

• Ipsos interviewed a representative sample of 1,139 adults aged 18+ across Great Britain. Interviews were conducted online between the 8th-11th November 2024. 
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.