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Keir Starmer leads Boris Johnson on ‘most capable PM’ by 13 points
First time a Labour leader has led on this measure since Gordon Brown led David Cameron in 2008
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Half of Britons think most politicians and their advisers are unlikely to follow new COVID-19 rules
However, Britons place more faith in themselves, people in general and the NHS to follow the measures put in place to limit the spread of COVID-19
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Public following Christmas Party story more closely than they followed October’s budget
New Ipsos polling on people's perceptions of an alleged Downing Street Christmas party in December 2020.
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Active Lives Children and Young People Survey 2020/21
Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
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Ipsos COVID trends: public concern about COVID-19 rises again
A latest look at our trends including concern about the risks of COVID-19, the importance of face masks, comfort of returning to normality and more.
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The view from the other side: Perceptions of the UK abroad in 2021
Research conducted by Ipsos on behalf of the British Council finds that the UK continues to be the most attractive country overall among young people in the G20
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COVID-19: Will the pandemic ever end and how will we know?
There is no consensus on what would signal the end of the COVID-19 pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
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Ipsos Veracity Index: Trust in the police drops for the second year in a row
Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises
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The Levelling Up Diaries Part 2
The Conservative Party Conference took place in October, and we recontacted our video diary participants to ask them what they thought of the Government’s commentary around Levelling up.
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Tackling conspiracy theories
Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.