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Ipsos MediaCT: An iPad Revolution?
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
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Daily Mail Poll on Swearing on Television
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
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Highland Council Staff Survey 2010
This was the fifth survey of staff opinion in Highland Council. All staff were invited to take part, either online or by completing a paper questionnaire
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Top 10 Advertising Lessons Learned
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.
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Ipsos Social Research Institute launches today
Ipsos, one of the world's largest research companies, today announces the launch of a major global initiative: the Ipsos Social Research Institute.
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Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
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Voting intentions (Westminster) - all companies' polls 2005 - 2010
Voting Intentions between the 2005 and 2010 General Elections, as measured by all companies and the newspapers in which they were published.
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The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
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Reaching the Business Elite
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
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Worcester's Weblog: after the Debate
Sir Robert Worcester examines the political landscape in the wake of Nick Clegg's victory in the first debate.