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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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Ipsos appoints Tasneem Ali as Head of Ipsos Synthesio in the UK
Ipsos announces the appointment of Tasneem Ali as Head of Ipsos Synthesio in the UK, the area of the business that offers AI-enabled social media intelligence.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos carries out data collection for the Baroness Casey Review of the Met Police
The Baroness Casey Review (the Review) into the Met Police was recently published and included several key findings from Ipsos data.
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UK Essential Digital Skills for Work
Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may have evolved. For the first time, the insights on Essential Digital Skills for work have been published as a standalone report in partnership with FutureDotNow.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Research and innovation workforce survey
DSIT commissioned Ipsos to undertake research exploring the UK research and innovation workforce in all sectors.
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency indicates that most people surveyed in England, Wales and Northern Ireland had made changes to their eating habits in the last year, with financial reasons given as the main cause.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.