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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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Where next for the housing market?
Ben Marshall analyses the latest Halifax Housing Market Consumer Confidence Tracker and explains what it tells us about the prospects for the housing market.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Understanding Society July 2012
In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.
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SME Access to Finance Survey 2012
Ipsos Scotland was commissioned by the Scottish Government to conduct the fourth survey of Small and Medium Sized Enterprises (SMEs) about access to finance.
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Who do we think we are?
New Ipsos research for the Design Council finds 28% of Britons recall buying a British product or service recently, while manufacturing and the motor industry are seen as a weakness rather than a strength.
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Think BR: Don't twist the numbers
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.