Search
-
SNP still lead in Scotland but Labour are narrowing the gap
The SNP leads Scottish Labour by 7 points on Westminster General Election voting intention according to the latest poll by Ipsos in partnership with STV News.
Virtual Testing
Simulating realistic retail environments.
Shopper Insights
Grow sales in an evolving omnichannel world.
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
-
Latest attitudes towards the Royal Family - January 2024
New polling into the popularity of members of the Royal Family from Ipsos.
-
ESG: A hidden driver of brand success in healthcare
Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and the healthcare industry?
-
Putting the 'Social' Back Into Social Media Advertising
Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term.
-
Almost seven in ten lack trust in Conservatives to handle issue of migrants crossing the Channel
But a majority do not trust the Labour party either on immigration, according to new Ipsos research.
-
Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.