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UK’s sense of urgency on net zero and support for climate policies falls sharply, study finds
A New study carried out by the Policy Institute at King’s College London, Ipsos and the Centre for Climate Change and Social Transformations which updates several long-term trends in public opinion, as issues related to climate change have increasingly being drawn into “culture war” debates in the UK.
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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
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Young men recognise the risks of crypto but are more likely to invest anyway, Ipsos poll reveals
Young men are more likely to have engaged in cryptocurrency investments and gambling activities than young women. However, they are also more likely to view cryptocurrency as riskier than other investments.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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Eight in ten Britons say it’s more costly to eat healthy today than a decade ago
79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.
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What works to build green? Three lessons from our evaluation of the Market Accelerator for Green Construction (MAGC)
The Ipsos policy and evaluation team shares three key lessons from their independent evaluation of the Market Accelerator for Green Construction (MAGC) programme, presented at a COP30 side event for Evidence for Climate Action, on what works to mobilise climate finance for green construction. The lessons are also applicable to other sectors.
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Public opinion, public finances, and politics – the pressures shaping the Autumn Budget
The Autumn Budget is next week – and the run up has been anything but smooth. Here’s what you need to know ahead of the announcement.
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Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).