Six in ten GB adults believe British businesses behave ethically

We have conducted our annual survey for the Institute of Business Ethics on the attitudes of the British public (GB adults 18+) to business ethics

The author(s)

  • Guto Hunkin Corporate Reputation
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An annual Ipsos survey conducted for the Institute of Business Ethics on the attitudes of the British public to business ethics has found:

  •  Almost six in ten (57%) of the public say that British business generally behaves ‘very’ or ‘fairly’ ethically – while this is significantly down since 2018 (61%), it is nevertheless slightly higher than in 2017 (52%).
  • When asked which issues need to be most addressed by British businesses, the top three most mentioned issues are corporate tax avoidance (33%, no change since 2018), executive pay (29%, up five percentage points since 2018) and environmental responsibility (28%, up four percentage points since 2018).

Technical note

The data come from the Ipsos’s annual Sustainable Business Monitor – an annual survey of the general public which helps businesses and organisations to better understand views about their sustainability practices. A nationally representative quota sample of 2000 GB adults aged 18+ was interviewed online by Ipsos between 11-28 October 2019. Data have been weighted to reflect the profile of the adult population (18-65) in terms of age within gender, class, region, working status, ethnicity and housing tenure.

The author(s)

  • Guto Hunkin Corporate Reputation

Society