Innovation


Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

See the Unseen with Product View AI

Re-imagining Product Testing with Vision AI and AI Agents

Mind or Machines

Exploring AI moderation and when to use it
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
Product Innovation Events replay

Revolutionising Product Testing with Synthetic Data

Synthetic data is revolutionising industries from FMCG to financial services to tech by enabling simulations and augmenting data. But, many innovation leaders have fundamental questions about the validity of the processes and outputs.