Society

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Ipsos Global Attitudes Towards Refugees - 2026 report
Refugees Survey

Global attitudes towards refugees remain stable, while questions about implementation persist

Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.
Strong majorities feel loved, satisfied with their spouse/partner - Valentine's Day - Ipsos
Society Survey

Strong majorities feel loved, satisfied with their spouse/partner

The Ipsos Love Life Satisfaction 2026 survey finds most people are happy with the love in their life and their romantic relationship, but are less satisfied with their sex lives.
Mind the Gaps: Global Attitudes Toward Gender Equality in 2026 - International Women's Day 2026 - Ipsos
Women Survey

Mind the Gaps: Global Attitudes Toward Gender Equality in 2026

Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.
Ipsos Predictions Survey 2026
Trends & Prospective Survey

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
London remains the most desirable city in the world - Ipsos and Resonance Survey
Society Survey

London remains the most desirable city in the world

The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world
Global Optimism Declines According to Ipsos Global Trends 9th Edition
Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Understanding Society: What is the real cost of the cost of living crisis?
Society Publication

Understanding Society 2022: What is the real cost of the cost of living crisis?

This edition of Understanding Society covers a diverse and varied array of topics relating to the cost-of-living crisis, and how the rising costs have been affecting British society. Ipsos researchers consider food insecurity, sustainable living, the housing market, generational divides, and much more.