Global Trends


Widespread nostalgia for the old days, with many saying things were better back in 1975

Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Gaming Publication

Beyond Gaming: What you need to know

The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
Media Publication

Planning for 2025 (and beyond!)

Global Trends that influence the media and tech industries in 2025
Ipsos Update Publication

Ipsos Update – December 2023

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
Global Trends Survey

Ipsos releases Global Trends 2023: A new world disorder?

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Ipsos Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead..