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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Economy Survey

    Britain Struck Down By E-Apathy - 93% Of Brits Don't Want To Be Part Of The New Economy

    The internet revolution is a subject of massive indifference to most people, according to new research for business web site FT.com published today. Despite the perceived fame and fortune associated with the dotcom industry, the nation is gripped by the phenomenon of e-apathy, in which people surveyed about the internet said they either didn't know or didn't care about the subject.
  • Europe Survey

    Lower Pound And Higher Rates

    19 May 2000
  • Public Health Survey

    Low Public Awareness Of Symptoms Of Arthritis

    Despite the number of arthritis sufferers in Britain and the severity of their symptoms, a recent MORI survey found that fairly low proportions of the public are aware of this group of common conditions. Fewer than half (48%) of adults asked about the different types of arthritis mentioned RA, and only a third (33%) mentioned OA (5). When asked more closely about RA, only 5% of adults specifically mentioned inflammation, and only 11% mentioned aching joints in relation to osteoarthritis.
  • Family Survey

    'Enterprise Insight' Takes Off

    Young people from across the UK and some of this country's most respected entrepreneurs today (Thursday 11 May) joined Prime Minister Tony Blair at 10 Downing Street for the launch of "Enterprise Insight".
  • Politics Survey

    Soft Labour Vote? Not So, At Least Not Yet

    The first poll taken entirely after the call of the election shows a widening of the lead for Labour, and on every measure, Labour gaining even further ground on the Conservatives.