There's a change in the 'certain to vote' demographic - and it favours Labour
Dr. Roger Mortimore writes in Politics.co.uk: "The thing that determines election outcomes is not how many people support a party but how many vote for it".
New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.
New polling data, conducted 15-22nd October 2026, shows Labour taking a 8-point lead over their nearest rival. This time that is the Conservatives rather than Reform UK.
New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.
