There's a change in the 'certain to vote' demographic - and it favours Labour
Dr. Roger Mortimore writes in Politics.co.uk: "The thing that determines election outcomes is not how many people support a party but how many vote for it".
Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.