Advertising

Nostalgia comes back successfully in 2009 advertising campaigns

In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies?

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The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.