B2B

For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.

For this report, we spoke to over 30 leading experts in customer management to explore the challenges faced by those managing the customer experience.

An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.

This report presents the findings of a CBI survey conducted by Ipsos among FTSE 350 companies and others of equivalent size.

This report shows results of a global survey focusing on mobile payments including NFC, mobile web and P2P payments.

This investigates the potential for marketing social investments to mass affluent investors in the UK.

By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.

In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?

According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.