Consumer Behaviour


Consumers vote with their feet on corporate tax avoidance

Ipsos's latest Sustainable Business Monitor finds that the public are prepared to take action against companies who don't behave responsibly, especially in the case of tax avoidance.

Captains of Industry continue to view a Conservative Government as good for business

The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.

Captains of Industry believe honesty and integrity come first in business

The new Ipsos Captains of Industry survey reveals that 81% of business leaders view honesty and integrity as an extremely important value when judging a company.

Captains of Industry support Britain being in the EU

The new Ipsos Captains of Industry survey shows that although 45% of Captains want to return to being part of an economic community, without political links, just 1% would be happy to leave the EU all together.
Advertising Survey

Sainsbury's Christmas ad 'not offensive' says facial coding study

Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
Investors Survey

What has the recession done to the British workplace?

As we climb out of one of the deepest recessions the country has seen, Jonathan Nicholls, head of Employee Research, has been looking at how the recession has changed the workplace.
Investors Survey

Britain's banks are starting to mend their reputations

Chris O'Brien looks at personal finance journalists' rising expectations for  the retail banking sector.
Investors Survey

Why interest rate rises won't push voters into Ed Miliband's arms

With the general election only seven months away, could the impact of coming interest rate hikes on mortgage holders be important electorally as well as economically? Ben Marshall, research director, writes in City AM.
 

New research finds data trust deficit with lessons for policymakers

New research for the Royal Statistical Society carried out by Ipsos reveals that the media, internet companies, telecommunications companies and insurance companies all come at the bottom of a "trust in data" league table.