Consumer Behaviour


Investors Survey

Public culture in Britain is biased against business and most politicians don't understand business

Over half of British adults don't trust business leaders, so businesses must above all else, act with honesty and integrity says Andrew Croll of Ipsos Loyalty.
Investors Survey

Delivering great customer experiences: three steps to business transformation

Britain’s businesses leaders believe it is time to raise their game in delivering a great service experience to their customers. But what should they be doing to make a difference?  Giving their employees the stories and tools to really make a difference for customers, says Matthew Chatterton of Ipsos Loyalty.

UK Public Attitudes Towards Big Business

An Ipsos survey for Interserve investigated public attitudes towards Big Businesses, defined as companies and organisations that employ at least 1,000 people in the United Kingdom.

Consumers vote with their feet on corporate tax avoidance

Ipsos's latest Sustainable Business Monitor finds that the public are prepared to take action against companies who don't behave responsibly, especially in the case of tax avoidance.

Captains of Industry continue to view a Conservative Government as good for business

The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.

Captains of Industry believe honesty and integrity come first in business

The new Ipsos Captains of Industry survey reveals that 81% of business leaders view honesty and integrity as an extremely important value when judging a company.

Captains of Industry support Britain being in the EU

The new Ipsos Captains of Industry survey shows that although 45% of Captains want to return to being part of an economic community, without political links, just 1% would be happy to leave the EU all together.
Advertising Survey

Sainsbury's Christmas ad 'not offensive' says facial coding study

Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
Investors Survey

What has the recession done to the British workplace?

As we climb out of one of the deepest recessions the country has seen, Jonathan Nicholls, head of Employee Research, has been looking at how the recession has changed the workplace.