Customer Experience


Customer Experience Publication

Great Expectations: Are service expectations really rising?

Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
Transport Survey

Speed and availability of charging biggest barriers to electric car adoption by 2040

Limited availability of rapid-charging stations is today the biggest barrier to the adoption of electric vehicles, according to a new study of 17,000 people from Ipsos.

Getting CX into B2B Boardrooms

Georgina Clarke and Katherine Shipton examine our most recent Captains of Industry survey and ask why customer experience is not at the top of the agenda for b2b organisations.

Applied Thinking: Plunge

How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign

Ipsos "Intend to Lead the AI Charge in Market Research" Says Associate Director Robert Kettrick

Rob Ketterick of  Ipsos Loyalty talks to AI Business about real-time customer feedback and Ipsos's ambitions for the use of AI. 
Consumer Behaviour Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.