Entertainment

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.

Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.

Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.

Researching younger age groups has never been easy. How can we continue to engage young people in market research?

The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.

The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?

The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?

Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?