Entertainment

Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.

How research is adapting to the multi-platform era of media fragmentation.

An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.

Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.

A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.

This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.

Flyer for the 4th edition of Ipsos MediaCT's glossary.

4th Edition of the full Glossary of Ipsos Media CT terms.

An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.