Environment

A major in-depth study of public understanding of science and the environment has revealed that the majority of people are confused about the central issues.

It's official — the nation's favourite vegetable is the carrot. The potato runs a close second but only among men as more women prefer broccoli.

Two photographs of the same house were shown to a representative sample of the British public. Both were identical in all respects except that the driveway in one photograph was black tarmac and in the other it was concrete block paving. Asked to express their preference, 81% of people said they preferred the house with the block-paved drive and only 10% preferred the black tarmac version.

Survey of British attitudes towards climate change and environmentally friendly behaviour.

Survey of British attitudes to climate change and environmentally friendly behaviour

Survey exploring consumer demand for organic food and greater sustainability.

Technical details

Research Conducted for the Packaging Consumer Awareness and Education Steering Group

Just over three-quarters of the British public are opposed to field trials of generically modified crops. In response to this public demand, Greenpeace is calling for all GM field trials, including the Governments 'farm-scale' trials, to be stopped and the money spent on organic research.