Ethnography

In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.

A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive

No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.