Food & Diet

New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.

Our evolutionary tale began 6 million years ago, when humans were programmed to hoard calories in a world of scarcity. Today, that ancient wiring has become our greatest health risk.

Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.

76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals some of the risky behaviours taking place in household kitchens across the country.

When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals 24% of participants across England, Wales, and Northern Ireland have reported being ‘food insecure’, which means having limited or uncertain access to adequate food.

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.

Ipsos Observer hatched a plan to survey Brits on their egg-eating habits - here we lay out the results that you simply cannot egg-nore!