Food & Diet

Since 2020, Ipsos has been running the Food Standard Agency’s (FSA) flagship survey, Food and You 2. Findings from the survey reveal that levels of food insecurity have reached 25%. This is an increase from 16% when the first wave of the study was conducted between July and October 2020.

Other key contributors to fruit and vegetables shortages include climate change/weather challenges in countries from which food is imported, agricultural labour shortages and Britain leaving the EU.

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency indicates that most people surveyed in England, Wales and Northern Ireland had made changes to their eating habits in the last year, with financial reasons given as the main cause.

The price of food is up by 16.4% from last year – the largest uplift since the 1980s. Two in five (39%) are now worried about affording food next month. Shoppers are being savvier by switching supermarkets and buying essential ranges, but these are temporary fixes and unlikely to help everyone. The poorest households and those with children are being hit the hardest, as they are more likely to be skipping meals and suffering the health consequences. The government has already published the Food Strategy White Paper, but while policy proposals have been forward looking, is enough being done now?

It's the age old question. Marmite - love it or hate it? We polled the British public to give their opinion. What's their verdict on Marmite?

As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.

This report looks at barriers that stop us from embracing a truly sustainable relationship with food.

Research from the Food and You 2 survey, published today by the Food Standards Agency indicates that the top three food-related concerns amongst consumers in England, Wales and Northern Ireland are food waste, the amount of sugar in food, and animal welfare, with over half of respondents reporting that they are concerned about each of these issues.

Amidst the ever-increasing variety of plant-based products entering the market, almost half (46%) of British adults are considering reducing their intake of animal products in the future.