Gaming

In-Game Advertising Significantly Improves Brand Affinity
Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
Video games tax relief (VGTR) evaluation
Gaming Publication

Video games tax relief evaluation

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
The New Faces of Gaming
Gaming Publication

The New Faces of Gaming

There is a growing appetite for gaming across a whole range of age and gender groups.
Tracking Survey

Long Term Trends: Electronics in the Home

Long Term Trends: Electronics in the Home
Gaming Survey

Long Term Trends: Consoles in the household

Long Term Trends: Consoles in the household
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