Healthcare

Over half (54%) of Britons say that they have been affected by dementia in some way.

Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).

The proportion of those opposing the strikes has grown to 45% (up from 31% in June 2024), while support has declined from 52% to 28%.

Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

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Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.

The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.

Real World Evidence is fast-growing and vital in enabling healthcare providers and suppliers to confidently make decisions.