Healthcare

Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

Join Ipsos' market access and real-world evidence specialists at this year's conference

Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.

The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.

Real World Evidence is fast-growing and vital in enabling healthcare providers and suppliers to confidently make decisions.

Latest polling from the Health Foundation and Ipsos reveals that the public continue to prioritise improving access to GP appointments. While public views of the standard of care in the health service remain negative overall, there are some signs that perceptions of NHS care are slowly improving.

Latest polling from the Health Foundation and Ipsos reveals ongoing public pessimism about the state of social care, with over two in five (43%) of the public in England believing the standard of social care has declined in the last year. There is public support for greater government involvement in the funding of social care, however public understanding and awareness of how social care is funded and provided is limited.

On 17 July 2025, Ipsos hosted a webinar discussing the recently published 2025 GP Patient Survey (GPPS).