Media Measurement

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.