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Political Pulse

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
No sign of improvement in Rishi Sunak’s personal poll ratings post budget
Political Pulse Survey

No sign of improvement in Rishi Sunak’s personal poll ratings post budget

6 in 10 (58%) of Britons say the country is heading in the wrong direction in the March 2023 UK Political Pulse from Ipsos
Tight race between Yousaf and Forbes among SNP voters, while Sturgeon’s ratings are up
Scotland Survey

Tight race between Yousaf and Forbes among SNP voters, while Sturgeon’s ratings are up

The latest Scottish political pulse polling conducted by Ipsos in Scotland between 17th and 21st March on the Scottish National Party leadership race and favourability towards Scottish political leaders
Rishi Sunak’s registers lowest favourability scores as Prime Minister
Political Pulse Survey

Rishi Sunak registers lowest favourability scores as Prime Minister

6 in 10 people say the country is heading in the wrong direction, according to the latest Ipsos Political Pulse.
Public sceptical Rishi Sunak can deliver on 5 key pledges
Political Pulse Survey

Public sceptical Rishi Sunak can deliver on 5 key pledges

What do the British public think about Rishi Sunak's 5 key pledges?
Majority of Britons have an unfavourable opinion of the Conservative Party - Ipsos Political Pulse November 2022
Political Pulse Survey

Majority of Britons have an unfavourable opinion of the Conservative Party

The Ipsos Political Pulse for November 2022 shows Rishi Sunak just trailing Keir Starmer when it comes to favourability.
Ipsos Political Pulse - October 2022
Political Pulse Survey

69% say things in Britain heading in the ‘wrong direction’ – highest number since 2019 General Election

Just 9% say Britain is moving in the right direction according to the October 2022 Political Pulse from Ipsos.
Half of Scots critical of Scottish Government performance on the NHS
Scotland Survey

Half of Scots critical of Scottish Government performance on the NHS

New research by Ipsos finds that the Scottish public are critical of the Scottish Government’s performance across several key areas.
Ipsos Political Pulse - September 2022
Political Pulse Survey

Labour more trusted to have the right policies for the British economy than the Conservatives

The September 2022 Political Pulse from Ipsos shows that just 20% think things in Britain are heading in the right direction and 55% say wrong direction.
2 in 3 Britons say things in Great Britain are heading in the wrong direction
Politics Survey

2 in 3 Britons say things in Great Britain are heading in the wrong direction

Latest Ipsos Political Pulse shows Truss and Sunak are neck and neck in favourability ratings
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