Political Pulse


Majority of Britons have an unfavourable opinion of the Conservative Party

The Ipsos Political Pulse for November 2022 shows Rishi Sunak just trailing Keir Starmer when it comes to favourability.

69% say things in Britain heading in the ‘wrong direction’ – highest number since 2019 General Election

Just 9% say Britain is moving in the right direction according to the October 2022 Political Pulse from Ipsos.
Scotland Survey

Half of Scots critical of Scottish Government performance on the NHS

New research by Ipsos finds that the Scottish public are critical of the Scottish Government’s performance across several key areas.

Labour more trusted to have the right policies for the British economy than the Conservatives

The September 2022 Political Pulse from Ipsos shows that just 20% think things in Britain are heading in the right direction and 55% say wrong direction.
Politics Survey

2 in 3 Britons say things in Great Britain are heading in the wrong direction

Latest Ipsos Political Pulse shows Truss and Sunak are neck and neck in favourability ratings

Public more likely to think Boris Johnson has done a bad job as PM than any other since WWII

Do the public think these former PMs did a good job or a bad job in office? New Ipsos polling

Britons divided on tax and spend

On the key Conservative leadership election battleground of tax and spend, the British public is divided, according to the July 2022 Ipsos Political Pulse.

Public think Rishi Sunak slightly more likely to win a General Election than Liz Truss

But only a minority choose each and almost half cannot pick between them

Focus on cost of living and public services Britons ask Sunak and Truss

There is little to choose between public favourability scores for Sunak and Truss.