Political Pulse


Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain

The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties

7 in 10 Britons hold unfavourable opinion of Donald Trump

20% are favourable towards current US President Joe Biden, with 43% unfavourable according to new Ipsos polling

Majority of Britons continue to be unfavourable towards Rishi Sunak

54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.

Majority of Britons feel worse off since the last General Election

Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.

Majority of Britons hold unfavourable opinion of Rishi Sunak

Prime Minister Rishi Sunak's favourability ratings have worsened in 2023 according to the latest Ipsos Political Pulse poll.

Labour seen as more likely to offer a ‘fresh start’ and improve public services if they win the next election than the Conservatives

Expectations for a future Rishi Sunak government are much weaker than they were when he first took office according to the October 2023 Political Pulse polling by Ipsos.

Clear majorities of the public think Rishi Sunak’s government doing a bad job at delivering on key pledges

The latest Ipsos Political Pulse asked favourability towards the parties and various senior politicians, whether things are heading in the right or wrong direction and whether Rishi Sunak’s government has done a good job delivering on the 5 key pledges he made earlier this year.
Scotland Survey

Public unimpressed with the Scottish Government’s record on the economy, but aren’t convinced Labour would do better

The latest Scottish Political Pulse from Ipsos shows that all of Scotland's political leaders receive a negative net rating from the public.

Majority of Britons think it is likely Keir Starmer will become Prime Minister

The latest Ipsos Political Pulse reveals that 56% think it is likely that Keir Starmer will be Prime Minister in the future