Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Labour seen as best party on looking after interest of women

Labour have opened up a 22 point lead over the Conservatives as the best party to look after the interests of women, according to a new Ipsos poll.
Politics Survey

And now for something completely...serious

Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?
Politics Survey

The levels of support for councils

Ben Page, Chief Executive of Ipsos, asks if councils will be able to have a decent two-way conversation with the public as they juggle ever tighter spending decisions
Politics Survey

City of Edinburgh Council Staff Survey 2012

Ipsos Scotland has conducted periodic universal employee surveys for City of Edinburgh Council between 2000 and 2012.
Politics Survey

Exploring public attitudes towards the environment

Ipsos Scotland was commissioned by the SEWeb Project Partnership to conduct qualitative research to explore public attitudes towards the environment and inform the development of SEWeb.
Politics Survey

The international league of economic gloom

One in seven Britons (14%) believe the economy is in good shape according to our Global @dvisor poll carried out in 24 countries.
Politics Survey

Making the most of mobile advertising

Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
Politics Survey

Public split on future of the Coalition

The British electorate is evenly split on the future of the Coalition according to an Ipsos poll for Sky News.
Politics Survey

Vince Cable preferred as Liberal Democrat leader amongst 2010 Liberal Democrat voters

Twice as many say they would be more likely to vote Liberal Democrat at the next election if business secretary, Vince Cable (12%) were leader of the Liberal Democrats rather than Deputy Prime Minister, Nick Clegg (6%).
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