Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

I wouldn't put that in my mouth

Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
Politics Survey

The Winner Takes it All

Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
Politics Survey

Nostalgic for Summer

Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
Politics Survey

Jeremy Hunt trusted by just 14%

With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings.
Politics Survey

Evaluation of the Local Authority Housing Hubs Approach

Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.
Politics Survey

Trustworthiness of Politicians - Trends

Q In general would you describe each of the following politicians as trustworthy or not?
Politics Survey

What The Royal Polling Numbers Reveal About The Monarchy and the People

If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.
Politics Survey

Using access to information to push up standards

Big Society blog: The Department of Health's new information strategy aims to use information and new technologies to push up standards of care and improve outcomes for patients - but will it work?
Politics Survey

The search for white space

How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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